Do I really need it?
When buying a new item of clothing, ask yourself the following questions:
'Do I really need this?'
'Do I already own something similar?'
'How much will I wear this item?'
Shopping second hand
Charity shops, Depop, Vinted, Ebay and Facebook market place are all great places to search for second hand fashion.
By buying secondhand, instead of brand new, you can help extend the lifetime of the garments. If used clothing for just 9 months longer (to an average life of around 3 years), this would reduce their carbon, water and waste footprints by 20-30%.
Avoiding fast fashion
The rise in fast fashion has caused a rise in the amount of clothes we throw away, this has now reached over 300,000 tonnes of clothes a year in the UK.
Fast Fashion is the model most clothing manufacturers use, where their clothes are produced at a cheap and rapid pace. This means that clothes can be sold at lower prices, however they are usually of lower quality.
We know that it is not always possible to cut down on fast fashion but starting small can make a huge difference! Why not start by reading the care and repair tips below to make your clothes last longer.